Recommended Retail Price: $1,080
- Quartz movement
- Swiss made
- Polished stainless steel band with 10 micron 18k gold plated
- Push button deployment buckle
- Polished stainless steel case with 10 micron 18k gold plated bezel with raised FF
- Gold dial with roman numerals
- Sapphire crystal (scratch resistant)
- Water resistant to 50 metres
- Includes Fendi watch box and two year warranty (as pictured below)
Adele Casagrande set up a leather and fur workshop in Rome in 1918. In 1925, she married Edoardo Fendi, and her workshop was renamed FENDI. The Fendi's had 5 daughters, Paola, Anna, Franca, Carla and Alda. When their father died in 1954, the 5 daughters took over Fendi and became to expand and develop it.
The first line which the 5 sisters introduced was Furs. They became very famous for their fur coats. In 1962, they called on Karl Lagerfeld to design their dramatic fur garments and he has been doing so till today. Lagerfeld also introduced their logo, the double F.
They shared the work, Paola presided over the pelts, Anna designed bags and accessories, Franca ran the luggage and leather shops, Alda managed the fur salons and Carla (known as the General) was overall supervisor. The children of these 5 sisters have also grown up in the business and have become Directors of the firm. They have brought out their own label Fendissime.
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