Attracted by French culture and language, Azzaro graduated with a degree in literature and became a professor. At the University of Toulouse, he met Michelle, a model who would become his wife and change the course of his life.

Michelle asked Azzaro to create accessories and costume jewellery.

This was the changing point - the dye was cast for Azzaro. The sixties saw Loris Azzaro bloom as a designer. His clients included Brigette Bardot, Sophia Loren, Raquel Welch, Tina Turner and Liza Mineli.

In fact, the ubiquitous black dress was begun by this designer. A fashion designer above all, Azzaro could not imagine an elegant woman without a perfume reflecting who she is.

Thus for Loris Azzaro, perfumes began with the Azzaro Couture in 1975 and continues with Chrome in 1996.

Who knows what the future will bring.